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The Battle for Video Uploads: Facebook vs. YouTube

| March 8, 2017 | 0 Comments

A Top NJ PR Firm Recommends a Balancing Act
by Mary Dickey, writer and social media specialist at Caryl Communications 

Video is now the universal language of social media. New video-sharing platforms are launching.  Players like Snapchat have moved beyond the tween demographic and are now attracting content by big brands. The popular Instagram and Pinterest have added video and live streaming. But the platforms that carry the most weight are YouTube, the established go-to destination for video distribution, and its new rival, increasingly video-centric Facebook. Where does your content belong?

Graphic: FreshInkMarketing

Choose Multiple Platforms for Maximum Viewing  

As one of the top public relations firms in NJ, we are often asked to resolve the Facebook vs. YouTube dilemma. Our answer: use both. Each one has unique features that can get your video message in front of the audience you want. The following should help with your upload decision.

What Facebook’s Got over YouTube

  • Video content is pushed out to your fans’ news feeds, and they don’t have to search for it.
  • Engagement is easier and more intuitive on Facebook than on YouTube. The result? More views as your video goes viral.
  • Facebook provides micro-targeting options to reach your best prospects.
  • The Facebook algorithm prioritizes native videos, a.k.a. videos posted directly to Facebook, not via a link from YouTube. If you go native with video, you are more likely to make it onto your followers’ newsfeeds. And Facebook thumbnails for their native videos are larger and more eye-catching than those from third-party links.

What YouTube’s Got over Facebook

  • It’s the brand name in video distribution.
  • It’s more accessible. Viewers don’t need to join a community to search or watch videos.
  • It’s the world’s second most popular search engine—exceeded only by its parent, Google.
  • YouTube is integrated with multiple platforms for easy sharing. Facebook sharing is confined to the Facebook community unless you create special settings.
  • Videos have a longer “life span” on YouTube, thanks in part to the “Recommended” list that appears next to each video.
  • Long-form videos (15 min. +) are popular with YouTube viewers.
  • You can create a dedicated channel for your business on YouTube.

Where Should Your Video Go? Consider Your Content.

Is your video a product demonstration, a webinar or a how-to spot? Do you plan to do a series of videos around a certain subject? Then you look to YouTube. Long-form content works well on this platform. Facebook can accommodate long form, but long videos don’t usually hold the Facebook viewer.

Is your video concise? Under 3 minutes? Then post it to Facebook (remember post directly, not through a YouTube link).

Can you use both YouTube and Facebook for the same piece of content? You can certainly double your presence and use both. Unless your video is extremely lengthy (15+ minutes), consider going with both platforms. Monitor your views on each. Where are you getting the most views, where are you getting the best engagement, where are viewers watching your entire video? Dual posting doesn’t require a lot of effort and you may get better reach than with just a single choice. That’s the beauty of new media over traditional channels, you can monitor your results and fine-tune your communications plan as it rolls out.

Reach out to us at (201) 796-7788 to learn more and connect with us on Facebook, YouTube, LinkedIn and Twitter. Also, check out the links below for further info on the pros and cons of Facebook and YouTube:

moz.com/blog/facebook-vs-youtube

https://www.videomaker.com/article/c05/18421-facebook-vs-youtube-which-is-better-to-upload-your-video

https://www.searchenginejournal.com/videos-facebook-native-vs-youtube-wins/134389/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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