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The Allendale Community for Senior Living Celebrates Launch of New Name and Updated Brand Identity

| April 7, 2014 | 0 Comments
The Allendale Community for Senior Living recently marked the launch of its new name and updated brand identity with a grand re-opening party. Pictured at the celebratory event (from left) are Kathleen Donovan, Bergen County Executive; Dr. Timothy Giancarlo, President of The Allendale Community; and Vince Barra, Mayor of Allendale.

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Allendale Community for Senior Living
85 Harreton Road
Allendale, N.J. 07401

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Release Date: Monday, April 07, 2014

Media Contact: Christine Ziomek (201) 796-7788

Redesigned Website and Logo Highlight Positive Initiatives at Senior Campus

ALLENDALE, N.J., April 7, 2014 – The Allendale Community for Senior Living recently celebrated the launch of its new name and updated brand identity with a grand re-opening party attended by more than 100 guests, including local dignitaries Allendale Mayor Vince Barra and Bergen County Executive Kathleen Donovan. The company’s rebranding initiative includes a new company logo and a redesigned website, as well as a new tagline that captures The Allendale Community for Senior Living’s promise and mission: “Care you can trust.”

Physician-owned and family-operated, The Allendale Community has been Northern New Jersey’s premier continuum-of-care senior living and healthcare campus since 1967. Dr. Timothy Giancarlo, president of The Allendale Community, represents the company’s second generation of leadership. He succeeds his father, Dr. Hector R. Giancarlo, who stepped down as president last year after nearly 50 years at Allendale’s helm.

“The new name and logo represents our well-established history in Bergen County, as well as my family’s commitment to the ‘fullness of life’ we nurture and promote at The Allendale Community,” said Dr. Timothy Giancarlo. “When my father founded The Allendale Community almost 50 years ago, some of his key concepts were choice, comfort, continued personal growth and reliable medical care. Although we have made many changes, these core principles continue to guide and define our senior living campus today.”

Located on 12 scenic acres in a quiet suburban neighborhood, The Allendale Community has four distinctively separate levels of care including The Atrium Assisted Living; Carlton Court, a memory care neighborhood; The Allendale Nursing Home; and The Rehabilitation Center at The Allendale Community. The Allendale Community also offers the Senior Social Club, an adult-day program; and The Emergency Respite and Short-Term Stay Program, designed to offer respite to caregivers traveling for business or a family vacation, as well as emergent stays during periods of severe weather.

The Allendale Community for Senior Living is located at 85 Harreton Road in Allendale (GPS: 65 Route 17 South, Ramsey). For more information, call (201) 825-0660 or visit http://www.allendalecommunity.com/.

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