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Inserra Supermarkets Unveils New, 6,500-SF ShopRite of Hillsdale Liquor Store

| November 23, 2016 | 0 Comments

20 Ridge Roadhillsdale-liquors
Mahwah, New Jersey 07430

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Media Contact: Evelyn Weiss Francisco / evelyn@caryl.com / 201-796-7788

Grand Opening of Liquor Store Marks First Phase of Supermarket Redesign

HILLSDALE, N.J., Nov. 23, 2016 – Inserra Supermarkets recently celebrated the opening of its brand new, 6,500-square-foot ShopRite Wines and Spirits store located at 371 Broadway, Hillsdale, NJ. The liquor store, which was formerly housed inside the ShopRite grocery store directly across the street, features a vastly expanded variety of products with the added convenience of a dedicated parking lot. The opening of the stand-alone liquor store marks completion of the first phase of planned renovations for ShopRite of Hillsdale.

“We are very excited to bring this new store to the community of Hillsdale and the surrounding areas,” said Carl Inserra, Jr., Director of Wines and Spirits at Inserra Supermarkets. “We strive to offer the communities we serve a pleasant and enjoyable shopping experience with a focus on outstanding customer service, as well as a variety of products for every taste and preference all at an affordable price. This new facility allows us to offer our loyal customers a greater variety of craft beer, specialty wines and spirits, as well as local and organic options. Furthermore, we are now able to fully leverage our buying power, allowing for products to be purchased in bulk at a savings, which is then passed along to our customers. Snacks and mixers are also available so that we may be the one-stop shop for all of our customers needs.”

Bright, spacious, and easy to navigate, the store provides an expanded selection of spirits, craft beer and snacks; improved fine wine offerings in a temperature and humidity-controlled case; and store-made specialty gift baskets, among other items. In the coming months, the store will host events, including tastings, raffles and giveaways. Store hours are as follows: Mon. – Sat. 9 a.m. to 10 p.m., Sun. 12 p.m. to 6 p.m.

“At Inserra Supermarkets, we are always focused on further enhancing the shopping experience for our customers,” said Lindsey Inserra, vice president of marketing and corporate retail health and wellness of Inserra Supermarkets. “Building this stand-alone liquor store is one of our first steps in bringing our Hillsdale store to where we want it to be. We expect to begin work on remodeling the entire store next year.”

Established in 1954 by Patsy Inserra as a privately-held family business, Inserra Supermarkets remains true to its roots as a family-owned grocery chain. The company is well respected as a good corporate citizen committed to improving the lives of local residents and providing support to numerous nonprofit organizations.

ShopRite of Hillsdale first opened its doors in 1982. In addition to Hillsdale, Inserra ShopRite locations include Bayonne, Columbia Park, Emerson, Fair Lawn, Hackensack, Hoboken, Jersey City, Lodi, Lyndhurst, New Milford, Northvale, Palisades Park, Ramsey, Wallington, Wayne and West Milford. In New York, locations include Garnerville, New City, Stony Point, Tallman and West Nyack.

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