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Inserra Supermarkets Debuts ShopRite’s New Wholesome Pantry Product Line

| January 13, 2017 | 0 Comments

Inserra Supermarkets

20 Ridge Road

Mahwah, New Jersey 07430

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Media Contact: Evelyn Weiss Francisco / evelyn@caryl.com / 201-796-7788

Inserra Supermarkets Debuts ShopRite’s New Wholesome Pantry Product Line

Private Label Provides Shoppers with Extensive Range of Free-From and Organic Items

MAHWAH, N.J., Jan. 13, 2017 – Health- and budget-conscious shoppers looking to fill their food carts with free-from and organic products have found the answer in ShopRite’s new Wholesome Pantry and Wholesome Pantry Organic private label line. The products are available at all of Inserra Supermarkets’ 22 ShopRite stores located in Bergen, Hudson and Passaic Counties in New Jersey and in Rockland County in New York.

Wholesome Pantry’s free-from line includes products void of 110 ingredients and contains no artificial additives, flavors or preservatives. The organic line is USDA-certified organic and complies with standards set by the USDA National Organic Program.

“Our customers are increasingly focused on making healthier, more informed food choices, and one of the first steps in doing that is taking a close look at the ingredient list,” said Lindsey Inserra, vice president of marketing and corporate retail health and wellness of the family-owned supermarket chain. “With ShopRite’s Wholesome Pantry free-from and organic products, our customers can feel even more confident in the food they are bringing into their homes and putting on their family’s dinner table.”

Registered in-store dietitians at Inserra ShopRites will host demonstrations and product suggestions and recipes featuring Wholesome Pantry and Wholesome Pantry Organic items. On a daily basis, the dietitians provide shoppers with free nutrition counseling to help educate and inspire them to eat and live well.

Wholesome Pantry offerings in almost every aisle

The Wholesome Pantry lineup includes products found in nearly every aisle, including frozen, produce, dairy, and meat, along with more than 35 wholesome snack varieties, such as Almond Energy Mix and Organic Banana Chips. Over 100 Wholesome Pantry items are available on shelves now, with that number expected to triple in the coming months. The products are also available to customers who shop online via ShopRite’s popular ShopRite from Home service.

“We know there’s a growing demand for simple foods that are free from artificial ingredients, and we also know that our customers want these foods to be accessible and convenient,” said Chris Lane, executive vice president, Wakefern Food Corp. Inserra Supermarkets is a member of the Wakefern Food Corp., which includes 270 stores in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania.

“With Wholesome Pantry on our shelves, we can offer products that embrace the free-from and organic food trends, and deliver the exceptional quality our customers trust and expect from ShopRite,” added Lane.

ShopRite first began offering organic items in 1999. Wholesome Pantry is its newest entry into ShopRite’s ever-increasing portfolio of better-for-you products. Visit ShopRite.com/wholesomepantry for more information on the new product line.

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