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Facetime Or Face Time? Advice From A Top NJ PR Firm

| June 13, 2016 | 0 Comments

Mix High Tech and High Touch to Create Productive Meetingsmarketing-consulting
By Caryl Gordon, President at Caryl Communications

FaceTime, Google Hangout, Skype, WebEx, GoToMeeting—if you’re in business today, you know dozens of ways to meet colleagues and customers without leaving your desk. Online meetings continue to grow in popularity because they save time and money, but traditional in-person meetings remain a top tactic for a number of reasons. As an established NJ PR firm, we share the following advice:

Let’s Admit It: Humans Love Real Face Time
As social beings, most of us relish personal interactions. We like eye contact and handshakes. We interpret body language, as well as words. Even many tech-oriented Millennials favor in-person over online meetings. In one survey, 80 percent said they preferred traditional face time to screen time as a productive business tool. Face-to-face gatherings tend to result in more engaged and focused participants (no opportunity to multi-task or check social media). Discussion flows better. Questions and issues are easier to resolve. A stronger sense of teamwork exists. And when a client is on the other side of the table, the relationship is strengthened. In-person meetings also tend to be shorter and more efficient and are usually free from the tech glitches that can plague the online alternatives.

When to Connect Online and When to Meet In Person
FaceTime, Skype and the meeting platform of your choice can still play a big role in communication. Online meetings are ideal for quick, frequent updates. Also, if staff work remotely, or a sales team is in the field, online meetings will keep people connected without investing travel time or money.

That said, traditional in-person gatherings have some very distinct advantages for a number of specific meetings such as:

  • Motivational sessions
  • Early-stage sales calls
  • Product demonstrations/presentations
  • Brainstorming
  • Negotiations

Discussions of a sensitive or confidential nature are always best conducted in-person as well.

Want to learn more about the benefits of both in-person and online gatherings?


As a top public relations and marketing firm in New Jersey, Caryl Communications creates media campaigns to help achieve a client’s corporate, marketing and sales objectives. From creating and implementing a comprehensive PR marketing plan, including events of all kinds, to support for a client’s internal communication activities, Caryl Communications can promote news through so many new and exciting channels. Reach out to me at (201) 796-7788 or for more details or to set up an in-person meeting.


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