Video is now the universal language of social media. New video-sharing platforms are launching. Players like Snapchat have moved beyond the tween demographic and are now attracting content by big brands. The popular Instagram and Pinterest have added video and live streaming. But the platforms that carry the most weight are YouTube, the established go-to destination for video distribution, and its new rival, increasingly video-centric Facebook. Where does your content belong?
Top NJ PR Firm Shares Expert Advice on Meeting the “Press” By Evelyn Weiss Francisco, Vice President of Caryl Communications So, the media’s on the phone and wants to talk to you. Whether it’s a reporter from print, online, radio or TV calling, or a blogger, you’ve got a great opportunity to raise your company’s […]
By Caryl Gordon, President of Caryl Communications Marshall McLuhan’s brilliant quote – “the medium is the message” – published in 1964 has never been truer. In his book, Understanding Media: The Extensions of Man, he explains how the characteristics of the medium, as much as the content, ultimately shape the message. This is happening over […]
Taming the #1 Productivity Killer in American Business A Top NJ PR Firm’s Tips for Running Effective Meetings by Mary Dickey, writer and media specialist at Caryl Communications They’re the leading productivity killer in business today. Studies suggest the average employee loses 31 hours per month to them with more than 39 percent of attendees […]
Consider a property newsletter! A newsletter is a vibrant, dynamic communications tool. For real estate owners and property managers, it provides the opportunity to educate tenants and team members about a specific office building, industrial site or mixed-use corporate campus. Whether published monthly, bi-monthly or quarterly, a newsletter will contribute to positive tenant relations and […]
Generate PR With Surveys by Caryl Gordon, President at Caryl Communications Let numbers help tell your story with the use of surveys and statistics. Surveys are highly useful and effective in public relations campaigns, and almost any type of company can use one. For a survey to have impact and for the results to gain […]
Mix High Tech and High Touch to Create Productive Meetings By Caryl Gordon, President at Caryl Communications FaceTime, Google Hangout, Skype, WebEx, GoToMeeting—if you’re in business today, you know dozens of ways to meet colleagues and customers without leaving your desk. Online meetings continue to grow in popularity because they save time and money, but […]
Pro Bono PR: Good For Your Community And Even Better For You April 10-16, 2016 is National Volunteer Week. As a top PR firm in New Jersey, we embrace the industry’s long tradition of doing pro bono work to give back to our community. The PRSA does just that with their PRServing America awards. We’re inspired […]
A little preparation will go a long way to making the most of a conference experience before, during and long after the event ends.